Guinness Ghana PLC, through its premium Blue Label brand, has officially launched the inaugural Johnnie Walker Ghana Annual Golf Tournament at the Achimota Golf Club.
The exclusive two-day championship, set for May 30th and 31st, promises to celebrate mastery, progress, and the spirit of excellence, values deeply embedded in the Johnnie Walker brand.
Strictly by invitation, the tournament will bring together Ghana’s most distinguished personalities for a premium golfing experience where legacy meets luxury.
Billed as a luxury golf event, it marks a new chapter in Ghana’s golfing scene, blending elite sport with high-end branding under the theme “Luxury Meets Golf.”
Speaking at the launch, Estella Muzito, Marketing and Communications Director of Guinness Ghana, emphasised that this initiative had been in the works for some time.
Actually, we are the number one Scotch whisky in the world and our biggest consumers are golfers. The people who can really afford and appreciate this brand are golfers, and while we’ve been partnering with some golf tournaments, we felt the time had come to create something of our own.
The launch event drew several notable personalities, including Retired Captain Prince Kofi Amoabeng, founder of the defunct UT Bank and icon of the Johnny Walker Brand, Mr. Frank Adu Jr., President of the Achimota Golf Club, and Mr. Leonard Kweku Okyere, President of the Ghana Golf Association.
Retired Captain Prince Kofi Amoabeng, a long-time brand icon for Johnnie Walker in Ghana, expressed confidence in the synergy between the sport and the brand.
So I think the two of them actually are in sync as In terms of promoting Johnnie Walker, this is the avenue where we understand it and I think the two sports, the sport of golf and the aim of the drink or what you want to achieve really match each other.
As a brand deeply committed to progress and excellence, Guinness Ghana’s involvement in this first-ever championship highlights its dedication to enriching Ghana’s local sports scene while celebrating Johnnie Walker’s rich heritage and its relentless pursuit of pushing boundaries.
The Johnnie Walker Ghana Annual Golf Tournament promises not just high-calibre competition, but an unmatched celebration of mastery, progress, and premium experiences; truly where golf meets luxury.
