MultiChoice Ghana, operators of DStv, has pushed back against a recent proposal by the Minister of Communications, Digital Technology and Innovation, Mr. Samuel Nartey George, to reduce subscription fees for Ghanaians.
In a statement issued on Sunday, August 3, the pay-TV company described the suggested price cut as “not tenable” given current economic realities.
While MultiChoice acknowledged ongoing talks with the Minister and the National Communications Authority (NCA), it expressed disappointment at the direction of the public conversation.
“It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage candidly on this important matter,” the company said.
MultiChoice noted that it has submitted a proposal to both the Minister and the NCA, offering a different path forward. The company also reaffirmed its long-standing presence in Ghana, highlighting its commitment to local staff, customers, and partners.
Though DStv pricing has sparked public concern, MultiChoice insisted that it already strives to keep its fees as low as possible. The company warned that further reductions could put service quality at risk.
“MultiChoice values its subscribers and endeavours at all times to keep DStv subscription fees as low as possible,” the company stated, “but it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister.”
While some have pointed to the recent strengthening of the Ghanaian Cedi as grounds for lower rates, MultiChoice advised caution.
It said pricing decisions should not be based solely on short-term currency gains, especially given the unpredictable macroeconomic environment.
The discussion around DStv’s pricing remains ongoing, with stakeholders looking for a sustainable solution that balances affordability with service quality.
