Rihanna can’t help Katie Ledecky in the pool or Simone Biles on the beam, but, she can make sure the athletes look their best away from competition … RiRi’s Fenty Beauty brand inked a sponsorship deal with the Olympics! And, the Paralympics, too!.
Rihanna broke the news on social media Thursday morning … saying the beauty brand she founded in 2017 will serve as an official “premium partner” of the 2024 Paris Games during the month-long global event.
It’s a massive moment for the brand … and the 36-year-old singer announced the news in an epic way, posting a photo showing Rihanna walking in front of the iconic Eiffel Tower, holding the hand of an oversized lip gloss — which happens to be drinking wine. Hey, when in … France. ????
The OG image was a pic with hubby A$AP Rocky … who was photoshopped out of the photo.
Since Fenty’s founding, the brand has exploded in popularity. In fact, Forbes estimates the company is currently worth nearly $3 billion!
Congrats, Rihanna!!!
tried to tell yall….we outside all 2024!!!
PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!#FentyxParis2024 ???????? pic.twitter.com/FDjJgJnrAa— Rihanna (@rihanna) July 18, 2024
