‘I have my eyes set on Afropop, Highlife’ – South Korean artiste B.I

Story By: myjoyonline.com

South Korean artiste Kim Hanbin, better known by his stage name B.I, has expressed interest in experimenting with African music.

The 26-year-old rapper and record producer made this known during a chat with Korean pop journalist Ella Okunmwendia on GQ South Africa.

B.I experienced enormous success in Africa following the release of the Soulja Boy and DeVita-assisted “BTBT” which incorporates an Afrobeat element.

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'I have my eyes set on Afropop, Highlife' - South Korean artiste B.I 

In Egypt, Morocco, Nigeria, and South Africa, the song became the “longest-charting K-pop song” on Spotify’s Daily Viral Chart in 2022.

Additionally, it received airplay on radio stations in South Africa, Nigeria, and Ghana.

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B.I’s success can be attributed to the strong cultural connection that African K-pop fans felt with his music.

However, the Afro-influence in the 2022 single was unintentional, as B. I intended to fuse K-pop with Latin music.

'I have my eyes set on Afropop, Highlife' - South Korean artiste B.I 

He credits the song’s afro-futuristic element to “a lot of new music being great blends of different genres.”

Hanbin, who has been on the path of creating music to appeal to a global audience, further disclosed he is considering dabbling in an African genre.

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He told Ella Okunmwendia, “I won’t pinpoint exactly when, but stick around and you will see. I have my eyes set on a few, maybe Afropop, Amapiano, Afrohouse, and Highlife.”

The South Korean rapper also expressed interest in visiting Africa and interacting with his African fans as soon as possible.

 

 

 

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